BEER WHEEL DRIVE is the result of an extensive design process. Development included form studies, product benchmarks, market and field research and product refinement based on user feedback and engineering analysis.
A small team of expert design/engineer/fabricators took a no-holds-barred approach to the project, putting creativity and design excellence as a project priority.
The result of this adventure into ergonomics, socializing, function, form and materials is a device unparalleled in the world today.Less...
Bicycle ergonomics are a highly evolved topic; however, bicycling while seated at a bar-rail perpendicular to the direction of travel has few precedents. The design process revolved around the user experience. The goal being to not only comfortably accommodate many body types while efficiently powering the vehicle but climbing on and off safely, being able to socialize and enjoy the ride! This is no small task.
The illustration below by Marshall shows some of our design evolution:
In the proven theme of design/build/test (and repeat), we chose to build an ergonomic test rig to verify our human-machine interface.
Here's a shot of bar and beer tester, Matt Frakes, trying out the rig:
Here's the final product! The well thought out design and material choices come together very nicely. This is a vehicle unlike any other in the world!